The least funny April Fools announcement ever

The least funny April Fools announcement everBy: Scott A. Hartley Published on: 01/04/2025

“Industry standard” email metrics won’t cut it in 2025. If your open and click rates are average, your deliverability—and sales—are at serious risk. Ready to rise above? Here’s what to do next.

EngagementMicrosoftGoogleYahooAppleInbox PlacementEmail MarketingDomain Reputation
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The least funny April Fools announcement ever

Sick, Tired & Staring At Dust (Until...)

Sick, Tired & Staring At Dust (Until...)By: Scott A. Hartley Published on: 14/01/2025

Feeling overwhelmed by email marketing? The secret isn’t more time—it’s small, strategic wins. Want to boost open rates without the stress? Start here.

EngagementEmail Marketing
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Sick, Tired & Staring At Dust (Until...)

Why My Crazy Neighbor Was Actually A Genius

Why My Crazy Neighbor Was Actually A GeniusBy: Scott A. Hartley Published on: 07/01/2025

Google’s latest email updates are like a winter storm—wait too long to adapt, and you’ll be buried. Smart marketers are making small, consistent changes now. Want to keep your emails in the inbox? Here’s how.

EngagementInbox PlacementEmail Marketing
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Why My Crazy Neighbor Was Actually A Genius